About Laura
Hi, I'm Laura Schoenfeld
I help established coaches, consultants, and service-based experts build businesses that feel as good as they perform.
I've spent the last 14 years building at the intersection of expertise and business architecture.
First as a clinician. Then as a business mentor. Now as a strategic advisor to established experts who are ready for what's actually next.
My journey began in 2011 with an online nutrition practice built from scratch — no audience, no platform, no roadmap.
I grew it to multi-six figures by developing the same root-cause, diagnostic thinking I'd trained as a Registered Dietitian: identify the underlying source of the problem before attempting to fix anything on the surface.
That lens changed how I see everything.
I went on to work inside some of the highest-performing online businesses in the health space, generate over $3M across my own businesses, and work with 500+ coaches, consultants, and service-based experts across nearly every niche.
And the pattern I kept seeing? Most established experts don't have a skill problem. They have a structural one.
The business they built was designed for who they were when they started.
At some point the person outgrows the model — and the offer suite gets overbuilt, the positioning gets fuzzy, the revenue plateaus.
Not because the expertise isn't there. Because the architecture hasn't kept up.
Your online business should support your best offline life.
As a CEO, mother, and wife, I believe deeply that your business should create more space, freedom, and joy... not add more pressure to your already full life.
I work 15-20 hours a week. I have two young children. I run a business generating multiple six figures annually with a small, efficient team.
That's not an accident — it's a design decision. And it's one I made deliberately after watching what happens when founders build businesses that consume them.
I've seen it in the health industry, where practitioners normalize giving everything away for inadequate compensation. I've seen it in the coaching industry, where scaling is equated with sacrificing. And I've been there myself.
The business model I operate from (and the one I help my clients build) is designed around one principle: the founder's health, energy, and life are not the cost of success. They're the foundation of it.
A business that requires you to run yourself into the ground to sustain it isn't a successful business. It's a golden prison with good revenue numbers.
If you're ready to build something that performs at the level you're actually capable of without requiring more of your life as the price, that's exactly what I help established experts do.
Fun facts about me...
- I've been involved in the online business world since 2011, both behind the scenes for a very popular multi-7-figure health business and building my own to multi-6-figures.
- I'm originally from New Jersey but now happily live in the Raleigh area of North Carolina with my Ohio-transplanted husband.
- I had my first baby girl at 35 and was pleasantly surprised to discover how much I enjoy being a mom of 2 (even with all of its challenges!)
- Before I became a registered dietitian nutritionist, I studied psychology in college and at one point almost went to art school.
- I love traveling and I lived in Australia for close to a year and a half. I'm hoping to do more of it once we get out of the baby/toddler phase with our little ones!
