your results are in
You're a RELATIONAL CEO
You're A Heart-Centered Leader Who's Built for Connection and Ready for Sustainable Growth
MORE ABOUT YOUR CEO TYPE
People don't just like you... They trust you.
You're naturally gifted at making people feel seen, heard, and genuinely cared for.
You don't have to work at building connection because it's just who you are.
People open up to you. They trust you quickly. They feel like you actually get them in a way most business owners don't.
You create real relationships, not just transactions. You build community effortlessly.
In a world of automated funnels and impersonal online business, your warmth and authentic presence are exactly what people are craving.
The ones who are tired of feeling like a number and who want to work with someone who genuinely cares about their success.
You attract people who value connection and are ready to be supported by someone who sees them.
And that's exactly why your next level isn't about working harder...
It's about building the leadership structure that lets your relational gifts create sustainable results.
Sound familiar?
You Probably Recognize Yourself in These Patterns
- People tell you their life story within five minutes of meeting you
- You genuinely care about your clients' success and think about them outside of work hours
- You can feel the energy in a room (or on a Zoom) and adjust to what people need
- You have clients who've been with you for years because they love working with YOU
- You get referrals constantly because people rave about their experience
- You struggle to separate "business relationship" from "actual friendship"
- When someone is struggling, your instinct is to give more support, not hold boundaries
- People often become lifelong fans even while you wonder if you gave too much of yourself
This is your wiring. And it's a gift.
The question isn't whether your relational depth is an asset. It absolutely is.
The question is whether you've built the leadership structure that lets your warmth create sustainable transformation, not just deep connection.
Your strengths at work
What Naturally Makes You Money as a Relational CEO
Your deep connection isn't just a personality trait, it's a business advantage.
Here's how your wiring directly drives revenue:
- People genuinely love working with you and stay long-term. Retention is your superpower.
- You create raving fans who refer constantly without being asked. Word of mouth is your best marketing.
- Clients get results because they feel supported enough to be vulnerable and do hard things. Your safety creates transformation.
- You build community that becomes a real business asset. People want to be in your world.
- Your warmth and authenticity make people want to invest in working with you. They buy you as much as your methodology.
- You're great at reading people and knowing what they need to hear. You meet them exactly where they are.
- Your natural visibility and openness attract people to you. You don't have to chase because people come.
These are real competitive advantages. Most business owners struggle to create this kind of connection.
You do it naturally.
The Strength (and Blind Spot) of a
RELATIONAL CEO
Your ability to create trust and connection is what makes you stand out.
You don't have to manufacture rapport. You don't need scripts or tactics. People feel safe with you instantly.
You're a connector, and that's rare.
But the challenge for you isn't building relationships. It's making sure your warmth doesn't come at the cost of your boundaries, your pricing, and your energy.
Relational CEOs tend to over-give, under-charge, and blur the lines between service and self-sacrifice.
And that creates friction, the kind that shows up as:
- You attract everyone, including people who can't afford you, aren't ready for your work, or just want a friend
- You struggle to hold your pricing because you feel bad when someone says they can't afford it
- You say yes to exceptions, payment plans, and extra support because you genuinely want to help
- Your messaging is warm and inclusive, which means you're not actually filtering for fit
- You have incredible sales conversations where people love talking with you, but then you struggle to actually close or ask for money
- You over-give in delivery (extra sessions, long voice notes, unlimited access) because you care
- Your boundaries blur constantly, and you end up exhausted even when clients are happy
- You feel guilty saying no, ending relationships, or raising prices
- You have clients who love you but aren't actually doing the work (and you feel responsible for their lack of results)
- People treat you more like a therapist or best friend than a professional expert
Sound familiar?
It's not a sign you're doing anything wrong.
It's simply a sign that your trust-building is running ahead of your leadership systems.
The real issue?
You Have The Trust. You Need The Leadership Structure.
You have the TRUST part of authority completely nailed.
People feel safe with you? Check.
Deep connection? Check.
Genuine care? Check.
But authority—the kind that creates premium pricing, professional containers, and a sustainable business—requires BOTH trust AND leadership.
When you skip the clear standards and boundaries, you end up with what I call "Nurture First" positioning.
Strong relationships that feel really good in the moment but drain you over time because there's no structure holding the container.
You're building trust through emotional availability and accommodation instead of through clear leadership and boundaries.
And ironically, this undermines the very trust you're trying to create, because people start to sense that you won't tell them hard truths, hold them accountable, or protect your own capacity.
The good news? You don't need to change who you are.
You just need to add the leadership structure that lets your natural warmth create sustainable results.
Let's clear this up
What Leadership Actually Means for Relational CEOs
You might hear "add more leadership" and think it means becoming cold or transactional. It doesn't.
Leadership is NOT:
- Being cold, distant, or transactional
- Caring less about people's success
- Becoming aggressive or harsh
- Abandoning your warmth and authenticity
- Putting up walls between you and your clients
Leadership IS:
- Having clear boundaries that protect your ability to serve well
- Being willing to say who you're NOT for (even though it feels exclusionary)
- Holding your pricing because you know your worth (not just what feels comfortable relationally)
- Creating professional containers with structure, endpoints, and clear expectations
- Telling clients hard truths when they need to hear them (because you care about their results, not just their feelings)
- Closing sales with confidence instead of hoping people will "just know" they should work with you
- Protecting your energy so you can show up fully for the right people
You get to stay warm. You get to stay caring. You get to stay connected.
You just add the structure that lets people respect your leadership as much as they love your presence.
Meet your mentor
Hi, I'm Laura
I'm a registered dietitian turned business strategist, mama of two, and the founder of The Nourished CEO™, where I help coaches, consultants, and practitioners build profitable businesses that fit who they actually are, not who some guru told them to be.
I've spent over a decade building two different multiple six-figure businesses, and I've helped hundreds of service-based experts grow without burning out or selling their souls.
But here's what actually matters:
I deeply understand the Relational CEO, because it's my secondary trait.
I've coached hundreds of them. I've watched them build incredible client relationships and then burn out from over-giving. I've seen them create raving fans while struggling to pay themselves.
And I've helped them add the leadership structure that lets their warmth become their greatest business asset, not their biggest liability.
here’s what matters most:
I believe in building wealth without becoming someone you're not.
I believe in personal growth without losing yourself.
I believe in ethics over algorithms.
And most of all, I believe that your business should feel as nourishing as the transformation you create for your clients.
So whether you’re ready to simplify your systems, scale your income, or finally create a business that feels aligned with your values, you’re in the right place.
Because I don’t just teach this work. I live it.
GET YOUR RELATIONAL CEO GAME PLANYour Game Plan
How to Harness Your RELATIONAL CEO Energy for Sustainable Success
Your path forward isn't to become less warm, care less, or put up walls.
That would kill what makes you so effective at creating transformation.
Your path is to add clear leadership and boundaries WHILE maintaining your relational gifts.
In Your Offers
Design for Transformation, Not Just Support
You still create deep, supportive experiences where clients feel seen. That's your strength.
But the shift is designing them with clear structure, defined scope, and endpoints.
This means building in accountability and expectations that help clients get results—not just feel supported.
Creating transformation through the container, not just through your personal availability.
When clients have clear structure alongside your warmth, they get better results AND you stay energized.
The result: Clients transform (not just feel good), and you deliver without depleting yourself.
In Your Messaging
Filter for Fit While Staying Warm
You still share openly and create real connection. That's what draws people in.
But the shift is being clear about who you're for and who you're NOT for.
Demonstrate your expertise and take positions.
Let people see that your warmth comes from confidence in your methodology, not from needing to be liked.
When your audience sees your standards alongside your heart, you attract people who are ready to be led, not just loved.
The result: You attract right-fit clients who respect your expertise, not just people who want a friend.
In Your Sales Process
Close With Confidence (Without Feeling Pushy)
You still have incredible conversations where people feel understood. That's your gift.
But the shift you need now is moving to decisions with confidence.
Ask for the sale clearly. Hold your pricing.
Be willing to say "this isn't the right fit" even when someone really wants to work with you.
When you lead the sales process instead of just connecting through it, people trust your expertise as much as they trust your heart.
The result: Higher close rates, better-fit clients, and no more resentment from undercharging.
In Your Schedule
Protect Your Capacity Like It's Sacred
Let's be honest... you probably feel guilty when you're not available.
You equate being a good coach with being constantly accessible.
But here's the truth: your energy is the most valuable asset in your business.
And right now, you might be giving it away like it's unlimited.
The shift is treating your boundaries as an act of service, not selfishness.
When you protect your capacity, you show up fully for the clients you're actually serving. Your presence becomes more powerful, not less.
The result: You serve from overflow instead of depletion, and your clients get the best of you, not the exhausted version.
In Your Vision
Build for the Life You Actually Want
You didn't start this business to burn out caring for everyone else.
You started it for freedom, flexibility, and meaningful impact.
But Relational CEOs can easily get caught in the trap of measuring success by how much they give without asking whether all that giving is actually sustainable or even helpful.
The shift is making decisions through a different filter.
Not just "will this help them?" but "will this help them AND protect me?"
That question alone will save you from over-giving, under-charging, and building a business that looks generous on the outside but drains you on the inside.
When you build for mutual sustainability, your business becomes a source of energy, not a black hole for it.
The result: You grow a business that nourishes your clients AND yourself. And that's the kind of impact that actually lasts.
Your Growth Edge
You already have the trust.
You already have the warmth, the connection, and the ability to make people feel truly seen.
What you need now is the leadership structure that lets your relational gifts create sustainable transformation, not just deep connection that drains you.
You've mastered how to make people feel safe.
Now it's time to master how to lead them to results.
Because the truth is, your next level isn't about caring more.
It's about caring AND leading.
That's what turns your warmth into sustainable authority and lasting business success.
The Mindset Shift That Changes Everything
"If I just keep showing up and caring, people will eventually invest."
Relational CEOs often fall into the trap of thinking connection alone creates conversion.
But sustainable authority doesn't come from being more available or more accommodating.
It comes from clear leadership.
When you combine your warmth with confident boundaries, people don't just love you... they follow you.
You stop hoping and start leading.
That's when you move from beloved connector to trusted authority.
Ready To Go Even Deeper?
Watch the video below to learn more about Relational CEOs like you shine in your business, plus get a more detailed strategy for how to ensure your blindspots aren't holding you back from your full potential.
MEET A REAL LIFE RELATIONAL CEO
Cory's Story
Cory Ruth worried that being warm and personable would undermine her credibility as a dietitian. That people wouldn't take her seriously if she were too approachable.
She tried to tone it down. It didn't work. So she stopped choosing between likable and credible and started owning both.
In this episode, Cory shares how that shift helped her build a platform of nearly 1 million followers, grow a multi-6-figure business, land a book deal, and become one of the most trusted and relatable voices in women's health online.
LISTEN TO CORY'S STORY →Where To Focus Next
Here’s what will create the biggest results for you in the next 3–6 months:
Serve
Refine your signature offer
Design containers with clear structure, scope, and accountability so clients transform AND you stay energized.
Convert
Build a confident sales process
Learn to lead conversations to decisions and hold your pricing, so you attract clients who are ready to invest, not just connect.
Attract
Filter for fit in your messaging
Get clear on who you're for and who you're not, so your warmth and relatability attracts right-fit clients, not everyone.
These three pieces — your offer, your sales system, and your messaging — are the backbone of a profitable, sustainable business.
And once they’re in place, you’ll finally feel the freedom and consistency you’ve been chasing.
Free Resources to Help You Get Started
The Small Messaging Shifts That Unlock Consistent Sales
To have consistent sales in your business, you don’t need to work harder, post more, or explain yourself better. You need alignment between the transformation you deliver, the message you lead with, and the path you ask buyers to walk.
Eliminate Burnout: Simplify Your Coaching Business
What does it look like to run a thriving coaching business without sacrificing your energy, your family time, or your peace of mind?
Learn how to simplify your coaching business, sustain their income, and enjoy the life they worked so hard to create.
Stop Attracting Freebie Seekers: Position Your Offer for High-Paying Clients
Let’s dig into why your current messaging might be attracting the wrong people, how to flip that dynamic, and exactly how to reposition your content and offer to pull in clients who are ready, willing, and able to invest.
The Nourished CEO Podcast
Follow along for the latest on building a business that nourishes YOU.
Your Next Step
You don't need to care less.
You need the leadership structure that lets your relational gifts create lasting authority in your market.
That's exactly what we build together inside my programs.
Together, we'll:
- Design well-boundaried offers that create transformation without requiring your constant availability
- Build messaging that filters for fit while maintaining your authentic warmth
- Create sales processes where you move confidently to close (without feeling pushy)
- Develop delivery systems where your relational depth scales without burnout
- Hold pricing that reflects your value and attracts ready clients
- Build a business model where your natural gifts become your competitive advantage, not your weakness
This is the framework that lets you connect deeply without burning out.
You've already proven you can build trust.
Now it's time to build a business that honors your energy as much as your heart.
