FACT: If you're a health and nutrition expert,
setting the right price for your services is a make-or-break decision for both your business growth and your personal well-being.
Get it right, and you unlock unlimited potential for impact and income.
Get it wrong, and you're looking at a road filled with self-doubt, stagnation, and missed opportunities—whether you're in your first month of business or your first decade.
Not to mention the wrong clients, the ones who aren't committed because they didn't pay enough or the ones who feel entitled to all of your attention because they paid so much.
So yes, this is crucial decision to get right. But you're not alone in feeling uncertain or stuck when it comes to pricing. It's a common hurdle for so many in our industry.
Does any of this sound familiar?
- You're caught between the fear of overpricing and scaring clients away, and underpricing, which you know not only hurts your income, but also undermines your own personal well-being in addition to your potential impact as a health expert.
- You struggle to place a value on what you offer. Should you charge by the hour, create packages, or maybe even set up a membership model? And once you choose a strategy, how do you even know you've priced it "right"?
- Just when you think you've finally settled on a number, that gnarly imposter syndrome creeps in. Say hello to constant comparison with others in your niche. "If she's charging that much with so many more followers, how could I possibly charge more?"
- You finally pick a price but immediately start backtracking, offering discounts because quite frankly, you feel nauseous even thinking about saying the price out loud in a sales call or typing it into a DM.
- At the back of your mind is that nagging worry that the price you set will be the deal-breaker that turns potential clients away. (And what if they never come back??)
If you're feeling this way, you're definitely not alone.
Navigating the confusing maze of profitable pricing
is a process most health and nutrition entrepreneurs experience at some point in their business building journey. I was stuck there for a while too (more on that in a bit!)
After all, we were trained to charge only for our face-to-face time, and it's that exact mindset and approach to pricing that holds so many ambitious health entrepreneurs back.
Fortunately for you, it's a challenge that can be easily navigated with the right guidance.
If you're ready to dial in your pricing for a business that nourishes YOU... I'm here to help.
Susan Lopez
"I had been trying to build a sustainable virtual practice for years on my own and was getting nowhere... I felt like I was always starting over. Laura helped me identify my ideal client and create a program specifically for them, allowing me to build a waitlist of people waiting to work with me and grow my business 5X above any previous monthly income. Don't waste time and money trying to figure everything out on your own!"
Lexy Penney
"I started making more money immediately because I finally committed to higher prices and didn't let myself go backwards. I had been going back and forth on pricing for months and Laura helped me finally secure a non-negotiable price which was so helpful. The mindset shift of actually charging what I need to be healthy and live the life I want was crucial for me. I'm not afraid anymore to ask for the money necessary to live a healthy life so that was HUGE."
Haley Vilhauer
"I've seen an increase in income, thanks to evaluating and changing the price of my basic offerings. I've been able to attract clients willing to invest in themselves and am now getting paid what I know I needed to to be successful in my business. I've gained confidence that there are plenty of people willing to work with me and who see the value in my service; I don't need more clients to create more income."
And here's my before and after when I nailed my pricing:
When I first launched my nutrition business in 2014, I charged $597 for a 6-session package.
Seems reasonable, right? But let’s crunch the numbers. To hit 6 figures in sales, I needed to sell to and onboard three new clients a week. Every week, all year long.
Translation: juggling 36+ clients at a time just to hardly scratch $100k in revenue, and that's not even income. Non-stop work and big risk-taking to barely make what I could have made working at a hospital.
I was on a path to financial failure or burnout... or worse, maybe both.
Fast-forward a couple years, and I crossed the $250,000/year mark with a $4500 nutrition program.
The one thing that turned it all around for me?
STRATEGIC VALUE-BASED PRICING.
My method for reaching $20k+ months in my virtual nutrition business wasn't based on analyzing market rates or haphazard guesswork.
It was a formula, one that'll revolutionize your business when you apply it too.
Like my client Lexy, who said: "I made more money immediately because I committed to higher prices. I'm not scared to ask for what I need to live a healthy life. This shift brought me freedom, peace of mind, financial security, and a new level of passion for my work. It’s been life-changing!”
Ready to earn 6 figures next year?
You need a fact-based pricing plan, not an emotional one.
And that's exactly what you'll get in this LIVE, interactive workshop, hosted by someone who knows exactly what it takes to reach financial success in an online health and nutrition business!
Here's what you'll get in this LIVE interactive workshop for health and nutrition entrepreneurs only:
- How to calculate exactly what your prices must be in order to reach your 6-figure+ financial goals - without burning out - so you can enjoy a profitable career for years to come
- The 3 essential elements of choosing a profitable niche so that marketing and selling your services feels practically effortless (and more importantly, enjoyable!)
- The most important mindset shifts that will eliminate imposter syndrome, so you can finally feel 100% confident in the value of the services you provide and never question your "worth" again!
- PLUS you'll have plenty of time to ask me questions and get support through the entire planning process!
Here's what our clients are saying about their experience in our coaching programs:
You're here because you want a wildly profitable online health and nutrition business.
An online business that gives you both the income and impact you desire without burning yourself out by being chained to your desk doing 1-1 sessions every day of the week.
One that doesn't require sleazy cold DM strategies, dancing like a circus monkey on Instagram, or burning out by seeing 30+ 1-on-1 clients every week. 🤢
You see how many health and nutrition experts who you look up to who are absolutely crushing it in their online businesses, and you know that success is possible for you too... once you finally have the business structure that they do.
And I know you're smart. You earned a degree, maybe some advanced certifications, and you survived multiple rounds of biochemistry classes.
So I probably don't have to tell you that a 6-figure online wellness business doesn't just fall in your lap.
You can't just lay on your couch manifesting it. You have to have a plan for HOW you will make $100k+ if you actually want it to happen.
And more than just a plan, you need a strategy. One that's based in the reality of an ever-growing online marketplace that is getting more saturated every day.
One that allows you to confidently charge what you need to in order to make the money you want without working 60+ hour weeks.
Because the biggest hurdle I see smart and ambitious health and nutrition entrepreneurs struggling with -- the one that keeps their business growth at a standstill -- is a lack of clarity around how to price their services in a way that makes 6-figures possible.
And on top of that, even if they "charge what they're worth" (which is 💩 BS advice, by the way), they have no idea WHO would actually pay them that much for their services!
So they get stuck in imposter syndrome and overwhelm, and wonder if maybe it's too late for them to have a successful online health and nutrition business with how crowded the market has become.
And the worst part is they end up counting themselves out and settling for peanuts (either in a 9-5 salary or with ridiculously undervalued session prices) because they just don't see how they could ever charge enough to achieve the 6-figure income they desire.
Even though making $100k+ is so much simpler than they think.
Because the truth is that making 6-figures in an online health business isn't a fantasy...
It's a formula. 👩🏼🏫
And when you join me for this live, interactive workshop, I'll hand you this exact proven formula for designing, mapping out, and executing your $100k+ year in your online health and nutrition business. No matter if you're brand new to business or you've been trying to reach that milestone for years.
How would it feel to...
- Know, without a shadow of a doubt, the right price to set for your invaluable health and nutrition services? No more guesswork, just certainty.
- Master the art of pricing at various tiers, not just for your clients but also for your own profitability, so you can serve more people while making more money?
- If warranted, raise your prices to match the value of what you're providing, without worrying about scaring all your future clients away. Spoiler alert: most health and nutrition professionals are undercharging and could be earning far more without losing clients.
- Feel confident and at complete peace every time you share your prices, knowing that they align perfectly with your business's needs, your audience's needs, and the needs you have for a life that nourishes you.
- Kick self-doubt and endless comparison to the curb, and instead focus on sharing your own expertise in a way that helps your clients recognize the real value in what you offer, and want it too.
- Finally shed those mental roadblocks that have you second-guessing your pricing and your clients' desire (and ability) to invest in themselves.
Seriously, think about it! Imagine the freedom, the clarity, and the unlimited opportunities that come with getting your pricing strategy right.
Your business deserves it, your clients deserve it, and most importantly, you do too.
And to make this the easiest decision you'll ever make...
I Will Personally Guarantee The Value Of This Workshop!
When you join us for this workshop, if you don't walk away with a clear path to earning 6-figures in 2024, or feel you've gotten 10 times the value of what you paid, I will give you your money back.
All you need to do is email my wonderful assistant Anna at [email protected] and we will give you 100% of your money back, no questions asked! PLUS you get to keep the recording!
You have nothing to lose and potentially thousands of dollars to gain!
I've helped hundreds of ambitious health and nutrition experts become financially successful digital CEOs... and now it's your turn!
My private clients pay me $1500 an hour to work with me on growing their business to multi-6 and even 7-figures (yep that's a million!) every year.
My courses and programs cost thousands. And I've been told these programs are the best investment my clients have ever made in their business.
This is the absolute lowest investment you can make to tap into my decade+ of knowledge about running a multi-6-figure online health business seeing less than 15 clients per week.
And since my ultimate mission is to help as many big-hearted health and nutrition experts become financially successful CEOs... so they can change their clients' lives while massively changing the trajectory of their own life (and their children's lives...)
I wanted to make this information available to anyone who had the desire and commitment to see their online wellness business reach 6-figures (or more) without burning out.