YES! I'm ready to get known as a go-to nutrition expert!

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Want to know the secret to easily attracting ideal nutrition clients who will actually pay for your services... even in a crowded nutrition marketplace?

You already know that the dietitian and nutrition entrepreneurs that you admire are growing massive, highly engaged audiences that actually buy their coaching and consulting programs... and that's what you want too, right?

If you're like many of my clients, you want to...

  • Stand out online as a go-to expert
  • Easily grow an engaged audience
  • Sell out your 1-1 and group coaching programs
  • Build a waitlist of clients eager to work with you
  • Help people achieve incredible results in their health
  • AND... do it in a way that creates the time and financial freedom that allows you to enjoy a healthy, balanced life

But the online nutrition space is getting more crowded than ever. Which means it's getting harder to get noticed by potential clients who actually want to work with you!

In order to capture your ideal nutrition clients' attention, you need to know who you help, how you help them, and what specific results you get for your clients.

AND you need to know how to explain all of that in a simple way to those who come across your business online.

Otherwise, it's too easy to blend in (and fade away) as more and more nutrition experts move their businesses online.

🌊 Are you getting lost in the sea of online nutrition experts?

In our post-pandemic world, hundreds of dietitians and nutritionists have moved their businesses online.

The nutrition market is now more crowded than ever... and the same old strategies for running a nutrition business just aren't cutting it anymore.

Which means you can't just put up a website advertising "nutrition services" and call it a day.

As more and more nutritionists and RDs build their businesses online, it's getting hard to get noticed by your ideal clients...

And even harder to convince them they should invest their hard-earned money with YOU.

One of the biggest stumbling blocks keeping nutrition entrepreneurs from breaking through the crowd and getting known as the go-to expert in their field is this key question...

🤔 How the heck do I pick a NICHE?

After all, if you're anything like me, you were taught in your nutrition program how to help nearly everyone with nearly any health problem.

We were trained as generalists, and many of us take pride in our breadth of knowledge and skill. (Especially if you're in the functional medicine space like I am!)

But if you're on this page, I'm guessing that you are still struggling to figure out what your niche is (and maybe feel a ton of resistance to even asking that question.)


Do any of these fears and worries sound familiar?

  • You're a multi-passionate person, so wouldn't narrowing your business down to just one type of client be boring?

  • If you only work with one type of health problem, won't that seriously impair your ability to get new clients?

  • Niching sounds counterintuitive to the way you were trained. Why not just help everyone the way you were taught?

  • What if you pick the wrong niche and end up building your entire business around a topic that you end up not really liking?

  • What if you never truly become an expert in the niche you've chosen?

  • What if their problem is just too hard to solve and you can't guarantee results?

These are the kind of questions so many nutrition entrepreneurs struggle with and worry about.

They stay stuck in fear and overwhelm while they keep trying to build a generalized nutrition business that serves everyone and no one at the same time.

The worst part is that they don't even realize that it's their lack of niche that's causing them to struggle in their business!

This struggle ends up costing them thousands of dollars of lost revenue, and months and even years of lost time...

And in some especially sad cases, leads them to give up on their business entirely because it's "too hard" to be a successful nutrition entrepreneur.

They go back to their "comfortable" but boring or stressful nutrition position making $25 an hour... wondering what their life would look like had they ever been successful in their online business.

👉 The truth is, it doesn't have to be this way.

I can help you figure out your profitable nutrition niche so you can launch your successful business from a healthy foundation.

But first, I have to tell you something that might tick you off a little... 😬 

Whether you're a dietitian, a nutrition therapy practitioner, certified nutrition specialist, or anything in between...

cares about your nutrition credentials.

My clients always shudder a little when I tell them this... but it's 💯 true.

Now before you throw your laptop at me, hear me out!

Yes, your credentials are important but the fact is, your clients really don't care how many letters you have after your name.

All they really care about is whether or not you can help them solve the main problem they want solved quickly and effectively.

That's why all the most successful nutrition entrepreneurs out there have chosen a niche, and then developed a unique methodology for helping their clients get results.

Don't believe me?

Name ONE super-successful dietitian or nutritionist you look up to that isn't known for one specific health challenge or one specific core methodology.

There might be a few business freaks of nature out there who can serve many different types of clients with many different types of health issues, but the fact is, those business owners have massive teams supporting their ability to do that.

(Trust me, I worked behind the scenes on one of those very teams and it's NOT easy to run a business like that!)

The fact is, the most successful nutrition entrepreneurs are all known for helping with one specific type of issue.

Those issues run the gamut from heart disease to fertility to PCOS to digestive disorders...

But those successful nutrition entrepreneurs have done the work to become known for ONE thing.

And they've built their entire business around solving that core challenge for their clients.

They become known around the world as being a go-to expert for that particular problem, and people are happy to wait in line to work with them.

And even if you have an advanced degree in nutrition, you might still be suffering from...

😱 The dreaded "Imposter Syndrome"

If you've ever questioned whether you're really "expert" enough to help people with a particular health challenge...

The fact is that it's only BY niching down that you'll ever truly become an expert in a particular field!

No one can be an expert in every health topic out there. Very few people can even be an expert in multiple health topics.

There's a reason that doctors specialize in things like cardiology or endocrinology.

They understand that they can do their job better and become a leading expert because they've niched down.

It's time for nutrition and dietitian entrepreneurs to follow their lead.

And it's time for YOU to nail your profitable nutrition niche, so you can finally stand out online and attract your dream clients!

🎉 Introducing the Profitable Nutrition Niche Workshop!

I'm going to show you how to identify a clear, specific, and profitable nutrition niche that will help you stand out... even if you don't feel like you're "expert enough" yet.

In this EXCLUSIVE workshop, you'll discover...

  • How to know if your nutrition business is READY for a niche (and what might happen if you don't choose one soon!)

  • 4 BIG ways your business will benefit from having a clear niche (including more money and more time!)

  • My 3-step process for finding the PERFECT problem to solve for your clients

  • 4 questions you MUST be able to answer so that your niche attracts your ideal clients with ease

  • AND how to use your niche to build out an entire marketing funnel for your online nutrition business so you can get new clients on the reg!

  • Plus plenty of time for Q&A to ask me (Laura!) all your questions about choosing a profitable niche to build your business on!

YES! I'm ready to nail my nutrition niche!

🤩  After learning the strategies from this workshop, this dietitian 4X'ed her revenue!

Recently, I asked my audience on Instagram this question:

"Have YOU picked a niche for your nutrition business?"

And I was thrilled to see this inspiring message from one of my incredible clients! ➡️

It's amazing that something as simple as getting clear about who you help and how you help them could lead to such dramatic results in your business's bottom line.

So... how would YOUR business (and LIFE) change if you had QUADRUPLE the revenue you currently have?

And do YOU have a clear niche that is guiding your marketing and messaging strategy?

If this is something you lack clarity, confidence, and certainty on, then not to worry...

I’m going to help you become confident and crystal-clear in your nutrition business niche!

The 2-Hour Workshop goes LIVE in...









100% Satisfaction Guaranteed!

We're so confident that you'll love this workshop and get massive clarity around your niche, that we're offering a 30-day money back guarantee! If you don't feel we delivered the value you expected, simply email our customer support team at [email protected] to request your refund within 30 days of purchase.

👇🏼 Do you want these kinds of results?

Brittany Braswell

At first I had doubts that I had made the right decision to leave my previous full-time position when I did. But I now have a very specific niche that allows me to convert more new clients and serve them at a higher level. I am so unbelievably grateful to Laura for pushing me out of my comfort zone.

Susan Lopez

Laura helped me identify my ideal client and create a program specifically for them. Being able to speak directly to my ideal client has allowed me to build a waitlist of people waiting to work with me and grow my business 5x's above any previous monthly income. Don't waste time and money trying to figure everything out on your own!

Andrea Plancarte

I had a broad niche and wanted to solve too many problems, which made it difficult for me to develop a program and explain my offer. Now that I've narrowed my niche, I have clarity and confidence to get my business running. I've started actually working on my business, instead of just contemplating the idea.

Laura Poe

Niche-ing down has been so helpful and helped me to organize and plan better in my practice; I have gotten more discovery calls, increased my prices and booked more packages rather than individual sessions; I have also gotten my first testimonials to use in marketing!

Lexy Penney

After I niched down and I updated my site with my niche statement, I immediately attracted more of the ideal client. I then did better on calls and my conversion rate went from like 50% to closer to ~80% even for my self-pay packages. Now I can finally step into my power as a business owner and provider.

Chelsea Stegman

Starting my own business I knew I needed to niche down, but was overwhelmed by the process. Now I have a solid plan and I feel very confident going into the new year (now 5 months in) and know what steps I need to take for success.

And I'm here to make your niche selection process as simple and painless as possible, so you can find the best niche for YOU to build your business on.


Meet Your Mentor

👋 Hey, I'm Laura!

I help big-hearted nutrition professionals build marketing systems that attract, convert, and serve their ideal clients, so they can exponentially grow their income and their impact... while loving the work they do.

As a registered dietitian, I've successfully run my own multi-6-figure functional nutrition business since 2014. I've also worked on the team of a multi-7-figure online health business serving both health clients and health professionals.

I created this workshop to help struggling dietitian and nutrition entrepreneurs get clarity on who they serve, how they serve them, and how they can stand out in a crowded market... so they can more easily attract dream high-paying clients into their online nutrition business.

Let's find your profitable nutrition niche, together!

- Laura Schoenfeld, MPH, RD

What my clients are saying...

Megan Lininger

I needed clarity around my niche and target market so I could attract the right audience and stop spinning my wheels. Now I'm literally running a completely different company. The look, the feel, the programs themselves, the clients. Every aspect is in alignment and more clear and concise.

Alexis Newman

Originally, I was trying to help women be more healthy. I didn't solve just one problem, I wanted to help everyone. This left me very scattered in planning content and marketing. I was literally spinning my wheels and wasting time. Now I actually have a focus for my program AND I have confidence to move forward. And I've made so much progress!

Megan Crozier

I wanted to get more clear on who I want to work with and how I can help them. Through Laura's coaching, I can speak more clearly about what I do and who I help. I also ran a beta coaching group and had 11 women sign up. If you're feeling stuck, just take the leap and you won't regret it!

I've helped dozens of dietitians and nutritionists start, grow, and scale their online nutrition businesses... and now it's your turn!


Over the past few years of working with nutrition entrepreneurs to grow a successful online business, I've seen so many of them get paralyzed by the thought of choosing a niche...

To the point where everything they try to do in their business is entirely ineffectual... 

Or they feel lost and unmotivated to show up online and build an audience.

If you never figure this part out, you'll never feel...

  • confident in your expertise
  • clear about the value you bring to your clients
  • or inspired when it comes to creating content to attract your ideal customers

And if you lack confidence, clarity, and inspiration in your business... you'll be dead in the water as soon as you try to sell anything to anyone. 🦈 

That means you'll never be able to afford any other coaching programs that can take your business to 6- and multiple-6-figures, and you'll be stuck trying to (unsuccessfully) figure it all out on your own.

That's why I want to help as many nutrition entrepreneurs as possible get crystal clear on their profitable niche...

So they can start earning more money and invest in themselves to get the coaching and mentorship that'll allow them to exponentially grow their business and create a life that they love.

So, are YOU ready to nail your nutrition niche?


After you enroll in the Profitable Nutrition Niche Workshop You'll Receive...

  • Deep Dive training with Laura Schoenfeld, RD where you'll learn the step-by-step process for nailing your nutrition niche ($600 value)

  • A comprehensive Niche Planning Workbook covering all the content from the workshop to help you implement what you're learning ($100 value)

  • BONUS Customer Research Survey to help you get even more niche clarity from your target audience so you can really speak their language! ($50 value)

  • BONUS List of Profitable Nutrition Niches to inspire your own niche selection ($50 value)

  • PLUS unlimited access to the workshop replay for watching (and re-watching) at any time!


Register Now For ONLY $297!

The Profitable Nutrition Niche Workshop goes LIVE on









100% Satisfaction Guaranteed!

We're so confident that you'll love this workshop and get massive clarity around your niche, that we're offering a 30-day money back guarantee! If you don't feel we delivered the value you expected, simply email our customer support team at [email protected] to request your refund within 30 days of purchase.

🤔 FAQs

Let's find your profitable niche together!

As a women's health expert and a registered dietitian (RD) I have a passion for helping women fuel their purpose. I absolutely love working with other women from all walks of life to help them create a purpose-filled life that they love.

Part of that mission is to help women who are nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and grow their income and impact with joy.

The truth is, running an online business can be incredibly challenging. And if you don't have the right systems in place, it can take up nearly every waking minute of your free time... which is a recipe for a major health disaster (I've been there before!) and some serious business burnout.

That's why I am so excited to create a space for you to experience joyful, profitable business growth, so you can truly thrive in your online health business.

Let’s do this TOGETHER!

Your friend and coach,

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Get Support You Need To Nail Your Nutrition Niche!

Join now and get instant access to the workshop today!


100% Satisfaction Guaranteed!

We're so confident that you'll love this workshop and get massive clarity around your niche, that we're offering a 30-day money back guarantee! If you don't feel we delivered the value you expected, simply email our customer support team at [email protected] to request your refund within 30 day of purchase.