your results are in
You're a DECISIVE CEO
You're A Visionary Leader Who’s Built for Momentum and Ready for Sustainable Growth
MORE ABOUT YOUR CEO TYPE
Let’s get one thing straight: you don't do hesitation.
You're wired to make clear calls, move fast, and hold high standards without apology.
While others are still deliberating and overthinking, you've already decided and moved on.
People recognize your authority the moment you walk in the room or show up in their inbox.
You don't waffle or over-accommodate. And you're definitely not afraid to say who you're NOT for.
This decisiveness is magnetic to the right clients.
The ones who are tired of hand-holding and who are ready to be led.
The ones who want someone who will tell them the truth, not just what they want to hear.
You attract people who respect confidence and are ready to move at your pace.
And that's exactly why your next level isn't about working harder—it's about building the infrastructure that lets your bold leadership land without burning bridges.
Sound familiar?
You Probably Recognize Yourself in These Patterns
- You can make a business decision in minutes that takes others weeks
- You've been told you're "intimidating" or "intense" and you're not sure if that's a compliment or a complaint
- You have little patience for people who won't take responsibility or do the work
- You'd rather lose a sale than compromise your standards
- You've walked away from clients or opportunities that didn't meet your bar
- When something isn't working, you cut it fast without sentimental attachment
- You think in terms of ROI, outcomes, and results more than feelings
- People either love working with you or find you "too much" (there's rarely an in-between)
This is your wiring. And it's a gift.
The question isn't whether your decisiveness is an asset. It absolutely is.
The question is whether you've built the trust infrastructure that lets people fully receive your leadership.
Your strengths at work
What Naturally Makes You Money as a Decisive CEO
Your bold leadership isn't just a personality trait, it's a business advantage.
Here's how your wiring directly drives revenue:
- You price confidently based on value and hold your number without flinching. No awkward discounting or apologizing for your rates.
- You qualify hard in sales and close efficiently. No endless nurture sequences or months of "let me think about it."
- You set clear boundaries that protect your capacity and energy. You don't let clients run you ragged.
- You pivot quickly when something isn't working. You don't ride a dead offer into the ground out of sentimental attachment.
- Clients get results because you don't let them off the hook. You hold standards that create transformation.
- You're not afraid to fire clients who aren't a fit. You protect the quality of your containers.
- Your clarity cuts through market noise. People know exactly what you stand for and what you're selling.
These are real competitive advantages. Most business owners struggle to do even one of these things consistently.
You do them naturally.
The Strength (and Blind Spot) of a
DECISIVE CEO
You don't get lost in perfectionism. You don't need permission to make bold moves.
You're a doer, and that's rare.
But the challenge for you isn't taking action. It's making sure your speed doesn't outpace the trust you're building.
Decisive CEOs tend to close fast, launch fast, and move fast… sometimes faster than their audience is ready to follow.
And that creates friction, the kind that shows up as:
- You close sales quickly and feel great about it, but then clients ghost, ask for refunds, or complain about being confused or lost
- People sign up excited but then feel overwhelmed or steamrolled once they're working with you
- Your containers get great results but sometimes feel too transactional, so clients don't often renew, refer, or become raving fans
- You're constantly finding new clients because retention is low
- Your bold messaging polarizes people, but you're still attracting tire kickers instead of qualified buyers
- You get feedback that you're "too intense," "move too fast," or "don't listen"
- People respect and admire you, but don't feel genuinely connected to you
Sound familiar?
It's not a sign you're doing anything wrong. It's simply a sign that your leadership is running ahead of your trust-building systems.
The real issue?
You Have The Leadership.
You Need The Trust Infrastructure.
You have the LEADERSHIP part of authority completely nailed.
Clear standards? Check.
Confident positioning? Check.
Willingness to be selective? Check.
But authority—the kind that creates premium pricing, long-term clients, and a business built on reputation—requires BOTH leadership AND trust.
When you skip the relational depth, you can end up with what I call “Hype First” positioning.
You put out bold claims that drive sales quickly, but the foundation isn't solid.
You're asking people to make big decisions before they really trust you, which means they're buying based on urgency instead of genuine readiness.
Then disappointment follows.
They weren't actually prepared for your pace or intensity. You didn't build enough trust for them to receive your direct feedback.
The container feels like a transaction instead of a transformation.
The good news? You don't need to change who you are.
You just need to build the trust infrastructure that lets your natural leadership land.
Let's clear this up
What Trust-Building Actually Means for Decisive CEOs
You might hear "build more trust" and think it means softening your edges or being more palatable for people. It doesn't.
Trust-building is NOT:
- Slowing down your standards or softening your message
- Hand-holding people who aren't ready
- Making everything feel warm and fuzzy
- Accommodating every request or emotional need
- Becoming someone you're not
Trust-building IS:
- Demonstrating your strategic thinking so people see the "why" behind your bold moves
- Showing proof and depth before you ask for the sale
- Building containers that create holistic transformation, not just rapid results
- Helping people understand what they're signing up for BEFORE they buy
- Creating experiences where your directness feels like clarity instead of harshness
- Building reputation and relationships that do the selling for you
You get to stay bold. You get to stay direct. You get to stay decisive.
You just add the infrastructure that lets people trust you enough to follow.
Meet your mentor
Hi, I'm Laura
I'm a registered dietitian turned business strategist, mama of two, and the founder of The Nourished CEO™, where I help coaches, consultants, and practitioners build profitable businesses that fit who they actually are, not who some guru told them to be.
I've spent over a decade building two different multiple six-figure businesses, and I've helped hundreds of service-based experts grow without burning out or selling their souls.
But here's what actually matters:
I'm a Decisive CEO too.
I know what it's like to move fast and wonder why people can't keep up. I know the frustration (and even the trauma) of being called "too much" when you're just being direct.
And I know the trap of building momentum without building the trust infrastructure to sustain it.
And after years of unsuccessfully trying to soften who I really am, I've finally learned how to keep my bold leadership AND create the relational depth that turns clients into raving fans.
here’s what matters most:
I believe in building wealth without becoming someone you're not.
I believe in personal growth without losing yourself.
I believe in ethics over algorithms.
And most of all, I believe that your business should feel as nourishing as the transformation you create for your clients.
So whether you’re ready to simplify your systems, scale your income, or finally create a business that feels aligned with your values, you’re in the right place.
Because I don’t just teach this work. I live it.
GET YOUR DECISIVE CEO GAME PLANYour Game Plan
How to Harness Your DECISIVE CEO Energy for Sustainable Success
Your path forward isn't to slow down, soften your standards, or become less direct.
That would kill what makes you so effective.
Your path is to intentionally build more trust WHILE maintaining your decisive edge.
In Your Offers
Design for The Experience, Not Just The Results
You still create focused, intensive containers with clear outcomes. That's your strength.
But the shift is designing them so clients feel transformed, not just pushed through a process.
This means building in the strategic context that helps people understand your decisions.
Creating delivery that feels like you're WITH them, not just ten steps ahead of them.
When clients understand the "why" behind your bold moves, your directness becomes clarity instead of harshness.
The result: Clients don't just get results, they become advocates who refer everyone they know.
In Your Messaging
Demonstrate Before You Declare
You still take bold positions and make clear who you're not for. That's what cuts through the noise.
But the shift is demonstrating your expertise and credibility BEFORE you ask people to trust you with their money.
Share the thinking behind your point of view. Let people see that your confidence comes from legitimate competence, not just personality.
When your audience sees the depth behind your declarations, your bold claims become magnetic instead of polarizing.
The result: You attract people who are already sold on your expertise before they ever get on a call.
In Your Sales Process
Build Buyer Trust Before the Conversation
You still qualify hard and close efficiently. You respect people's time, including your own.
But the shift is building pre-sale trust assets that do the relationship work before you ever get on a call.
Content, case studies, and frameworks can all build the foundation so that by the time someone talks to you, they already trust you.
When trust is established before the sales conversation, your directness becomes refreshing instead of off-putting.
The result: Higher close rates, fewer refund requests, and clients who show up ready to do the work.
In Your Schedule
Protect Your Energy Like It's a Business Asset
Let’s be honest... you probably equate productivity with worth.
You feel good when you’re getting things done.
But here's the truth: your energy is the most valuable asset in your business.
And right now, you might be spending it like it's infinite.
The shift is treating white space, rest, and reflection as strategic investments, not luxuries you'll get to "someday."
The moments you step back to think, plan, or simply breathe aren't wasted. They're where your best ideas come from. They're where your capacity to lead gets replenished.
When you protect your energy intentionally, you stop running on fumes and start leading from fullness. Your decisiveness gets sharper, not duller.
The result: You make better decisions, avoid burnout, and build a business that doesn't require you to be "on" every moment to function.
In Your Vision
Build for the Life You Actually Want
You didn’t start this business to create another job for yourself.
You started it for freedom, flexibility, and impact.
But Decisive CEOs can easily get caught in the trap of chasing the next milestone, the next revenue goal, the next win... without stopping to ask whether any of it is actually making life better.
The shift is making decisions through a different filter.
Not just "will this make me more money?" but "will this make my life better?"
That question alone will save you from overcommitting, overworking, and building a business that looks successful on the outside but drains you on the inside.
When you build for the life you want (not just the income) your business becomes a vehicle for freedom, not a cage you built yourself.
The result: You grow a business that supports your whole life, not one that consumes it. And that's the kind of success that actually lasts.
Your Growth Edge
You already have the leadership.
You already have the drive, the boldness, and the willingness to take a stand.
What you need now is the trust infrastructure that lets your bold leadership land without resistance.
You've mastered how to move fast.
Now it's time to master how to bring people with you.
Because the truth is, your next level isn't about being bolder.
It's about being bold AND trustworthy.
That's what turns your decisiveness into sustainable authority and lasting business success.
The Mindset Shift That Changes Everything
"I just need to be more direct and people will respect my expertise."
Decisive CEOs often fall into the trap of thinking boldness alone creates authority.
But sustainable authority doesn't come from stronger declarations.
It comes from demonstrated depth.
When you build trust before you ask for action, people don't just respect you—they follow you.
You stop convincing and start attracting.
That's when you move from bold entrepreneur to trusted authority.
Ready To Go Even Deeper?
Watch the video below to learn more about how Decisive CEOs like you move boldly in your business, plus get a more detailed strategy for how to ensure your blindspots aren't holding you back from your full potential.
MEET A REAL LIFE Decisive CEO
Lindsey's Story
Lindsey Lusson was making decisions fast and closing sales, but her revenue was inconsistent. One month she'd hit $20K, the next she'd be scrambling. As a mom of 3, the lack of predictability in her business was unacceptable.
The issue wasn't her drive. It was missing the trust systems that turn fast action into confident sales.
In this episode, Lindsey shares how she went from sub-$10K months to consistent $40K months by building trust infrastructure into her business without slowing down or becoming someone she's not.
LISTEN TO LINDSEY'S STORY →Where To Focus Next
Here’s what will create the biggest results for you in the next 3–6 months:
Serve
Refine your signature offer
Design containers that create transformation AND connection so clients get results and become raving fans who stick around and send their friends.
Convert
Build pre-sale trust assets
Create content that establishes trust and connection before the sales conversation so your directness becomes an asset, not a barrier.
Attract
Demonstrate before you declare
Share the strategic thinking behind your bold positions so people see your depth and your brilliance, not just your confidence.
These three pieces — your offer, your sales system, and your messaging — are the backbone of a profitable, sustainable business.
And once they’re in place, you’ll finally feel the freedom and consistency you’ve been chasing.
Free Resources to Help You Get Started
The Small Messaging Shifts That Unlock Consistent Sales
To have consistent sales in your business, you don’t need to work harder, post more, or explain yourself better. You need alignment between the transformation you deliver, the message you lead with, and the path you ask buyers to walk.
Eliminate Burnout: Simplify Your Coaching Business
What does it look like to run a thriving coaching business without sacrificing your energy, your family time, or your peace of mind?
Learn how to simplify your coaching business, sustain their income, and enjoy the life they worked so hard to create.
Stop Attracting Freebie Seekers: Position Your Offer for High-Paying Clients
Let’s dig into why your current messaging might be attracting the wrong people, how to flip that dynamic, and exactly how to reposition your content and offer to pull in clients who are ready, willing, and able to invest.
The Nourished CEO Podcast
Follow along for the latest on building a business that nourishes YOU.
Your Next Step
You don't need to soften who you are.
You need the trust infrastructure that lets your decisive leadership create lasting authority in your market.
That's exactly what we build together inside my programs.
Together, we'll:
- Design offers that honor your efficient, results-focused approach while creating genuine transformation
- Build trust assets and pre-sale positioning so people are ready when you ask for the sale
- Create messaging that demonstrates your expertise before making bold claims
- Develop sales processes where your directness is an asset, not a barrier
- Systematize delivery so your high standards scale without burning you out
- Build a business model where your decisive leadership creates authority, not just transactions
This is the framework that lets you lead boldly without the backlash.
You've already proven you can move fast.
Now it's time to build a business that moves with you.
